Already the threat of eviction is hanging over the heads of four of the housemates.
Barely had they said their hellos and cracked into the wine and beer last night than the voice of Big Brother called each of the 12 contestants to the diary room and asked them to nominate one person for eviction.
A board with the image and name of each of the contestants helped them identify which person they'd like to see booted out of the house.
Facing the chop on Friday are Anouska (too immature?), Federico (too sure of himself?), Jon (too smarmy?) and Scott (too dour?).
While it's still too early to get a true feel for the housemates' personalities, lowculture reckons it will be either Jon or Scott that leaves the house first.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.