We can hardly contain ourselves.
Less than an hour to go before the 12 new housemates enter the Big Brother and already lowculture towers is awash with rumours of who will be among this year's brood.
Rest assured, we will be covering this year's event in painstaking detail, beginning with our initial impressions of the contestants as they are announced.
But first, a teaser: One of the housemates is a twenty-something male who has travelled the length of the country to be in the house.
Will viewers mistake his accent for that of a Welshman, despite him living at the other end of the Britain - and not even on the mainland? He is already our favourite, for reasons we shall explain later.
UPDATE: Okay, so he's 32. But Cameron gets bonus points for hailing from the same island as this lowculture contributor.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.