Paul seems to be too humble to stick this up here, but he's interviewed in today's Independent about Lowculture! Fame at last! You can read the article here, but it's best if you pop down to your paper shop and get a physical copy, because some of our LOLyoaks macros are in there! Get to it....
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.