Some things in life are to cheap and tatty that even we cannot be bothered with them. OK! magazine's dreadful Heat knock-off, Hot Stars, is one of these.
Unbelievably, its publishers seem to think it has the potential to exist as a standalone title.
Lucky OK! readers in Scotland will find that their lookey-likey treat is not nestling in the centre of their copy this week - it's sitting beside it on the newsagent's shelf, costing an extra £1.
There is, of course, an obvious flaw in choosing us frugal Scots as a guinea pigs for an exercise in trying to get people to pay for something that was previously free (well, apart from the mag being rubbish in the first place), so let's hope their bold experiment is a dismal failure.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.