Conversation in the Big Brother house has, at last, turned to who would shag whom, and for what.
Federico, chosen from the hundreds of other weasely Italian boys in Glasgow to be thrust into the national limelight, has declared he would have gay sex eight times a week to get his hands on a million pounds.
Well, we have a million pounds, for all he knows, so we'll keep you posted on any developments.
In other, much less interesting news, we also discovered that Steph said she would kiss a woman for the magic million. Scott said he would do it proper with a granny. But poor, sad, boring old Cameron was having none of it, declaring that he wouldn't have sex with a man, take drugs or marry a woman he didn't love - even for a million.
We think we can live with that.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.