lowculture.co.uk

Friday, February 16, 2007

Ident believe it!

REBRANDED! New BBC2 idents, BBC2, Sunday, 6.00am onwards

A quick reminder ahead of the weekend that the brand new BBC2 idents go live on Sunday morning. As with all TV channel rebrands there will be a period of transition, possible confusion and a general sense of all things being familiar and yet unfamilar at the same time, rather like being in a parallel universe or having sex in your parents' bed. The important thing to remember here is that the BBC are retaining the '2' that we all know and love, now in its 16th successive year, but have lopped off the annoying and unnecessary robotic arms they saddled it with six years ago. 2 is beautiful again!

The new BBC2 logos offer an "unexpected" view of the world, apparently, and cost a paltry and easily justifiable £700,000 to produce. To complete the rebrand, the 'TWO' font has been tweaked and the official BBC2 colour has returned to a slightly darker version of that sort-of-quite-a-nice-shade-of-green used between 1991 and 2001. An obsessive may note that this means the 'channel colours' of BBCs 1, 2 and 3 are now red, green and blue, which are the primary colours of light. This is important. These details matter.

Why not invite a group of friends around for 6am on Sunday morning and enjoy the new BBC2 idents together! Perhaps during the Tweenies and Big Cook Little Cook you could turn the sound down and discuss which idents have influenced you over the years, and how you feel the new BBC2 rebrand will enhance your life. After all, with seven launch idents to choose from, you're sure to find one which EXACTLY matches your personal outlook and general perspective, and from which you can derive pleasure and comfort over and over and over again for the next five or six years at least, hopefully.

Have a good weekend!