News reaches us that a community sex education centre in San Francisco is to broadcast a charity masturbate-a-thon live on the internet.
Participants in the event will collect money for charity and then indulge themselves privately.
The event will feature separate women's and men's areas, as well as a mixed-gender area.
Those taking part must be 18 and over, and prizes will be awarded for most money raised, among other achievements.
It is to be sponsored, of course, by Come-Kleen personal wipes.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.