Anyone who saw this year's Brit Awards would have noticed an unwelcome addition to the proceedings.
No, not the ban of alcohol that left us seriously short of the usual arse-waving, MP-soaking antics, but the unnerving reappearance of the goatee beard.
In fairness, on George Michael it was expected, but on Tom Jones it was truly terrifying.
The Welsh crooner, who picked up the Outstanding Contribution to Music award on the night, only served to show how stealing Craig David's cast-offs does nothing to increase your sex appeal.
Justin Timberlake, please take note.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.