There's been frantic activity in the mint market over the last few months, with new and ever-more-ridiculous products hitting the shelves at an alarming rate.
Of these new products, the most sinister are Wrigley's Extra Thin Ice strips.
lowculture is genetically programmed to want to try all stupid new consumer items, so we trotted of to WHSmith in search of some.
For around 70p, you get 24 little blue strips of minty strangeness that turn to goo on your tongue and make you want to retch. They're quite strong, too - as an experiment, we stuffed five in at once and just about blew our head off.
In a way, it's kind of like going to church and taking communion, except you get a mint, and you will probably still go to hell.
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.