In the 80s, you knew a low-rent celeb's career was over when they were reduced to appearing as a panelist on You Bet.
Now, we have a daily barometer of the fickle tastes of the nation - Crossroads (ITV1, 5pm).
After the triumph that was Emma Noble's turn as a slutty gold-digger in the opening week, viewers last week were treated to former Coronation Street 'star' Scott Wright as some bloke who was trying to pass off his child as a boy, even though she was quite clearly a girl. Lionel Blair, Tim Brooke Taylor, Kate O'Mara and Linda Robson are also lined up to join in the fun.
But the best is yet to come - Dean Gaffney's agent is confident that a one-week guest spot will be just the thing to launch his post-EastEnders career.
Who wants to put money on Tracy Shaw checking in by the end of the year?
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According to Marxist theory, cultural forms such as opera, classical music and the literary works of Shakespeare all fall under the heading of high culture. Low culture refers to a wide variety of cultural themes that are characterised by their consumption by the masses.
We might not be Marxists, but we do know we loved Footballers Wives. If you do too, you'll know what this is all about.